Rhythm Energy

Rhythm Energy is a Texas electricity provider offering 100% renewable energy plans for residential and commercial customers. Based in Houston, the company provides fixed-rate, time-of-use, and solar buyback plans, giving customers a few different ways to power their spaces with clean energy. If you’re shopping for electricity in Texas, it’s worth knowing what Rhythm Energy offers and how it stacks up against other providers in the market.

Looking for current Rhythm Energy rates, plans, and reviews? Pricing and plan details change frequently. Check out our up-to-date Rhythm Energy review for 2026 for the latest rates, pros and cons.

About Rhythm Energy

Rhythm Energy is a Houston-based retail electricity provider and one of Texas’s largest independent green energy companies. Founded in 2021, it’s grown quickly and is backed by Goldman Sachs private equity.

Company Background

Rhythm got its start in the Texas market by purchasing part of Entrust Energy’s residential customer book after Winter Storm Uri in 2021, bringing around 50,000 customers on board. The company has kept growing since, making additional acquisitions to expand its customer base.

Leadership

Rhythm Energy was co-founded by CEO PJ Popovic, a Houston-based energy expert with nearly a decade of experience at Direct Energy, where he served as VP and General Manager of the U.S. Retail Division. Before that, he worked at Ernst & Young, advising on risk management.

He launched Rhythm in 2020 with a clear focus on renewable energy, transparent pricing, and a user-friendly customer experience. Popovic was born and raised in Serbia, and the company has since opened a second office in Belgrade to tap into the region’s growing tech talent pool.

What Rhythm Energy Is Known For

Rhythm built its reputation on a few characteristics that set it apart from other Lone Star State electricity providers:

• 100% renewable energy. Every plan Rhythm offers is powered by Texas wind and solar. There are no fossil fuel options at all, which makes it a go-to for customers who want clean energy without the complications of tracking down green add-ons.
• Transparent pricing. Rhythm doesn’t hit you with surprise fees in the fine print. What you see is what you pay.
• Tech-forward experience. Rhythm’s app gives customers real-time usage data, billing breakdowns, and energy spike alerts. It’s designed for customers who want visibility into their energy use, not just a monthly energy bill.
• Strong customer ratings. Rhythm holds a 4.3-star rating on Trustpilot with many customers citing no hidden costs and low electricity rates.

Types of Electricity Plans Offered by Rhythm Energy

Rhythm Energy offers a variety of plans designed to fit different lifestyles and preferences, all while promoting renewable energy use.

Where Does Rhythm Energy Provide Service?

Rhythm Energy operates within Texas’s deregulated energy market, serving residential and commercial customers in major cities and surrounding areas. Their current service areas include:

• Houston
• Dallas
• Fort Worth
• Corpus Christi
• Galveston
• Waco
• McAllen
• Arlington
• Plano
• Spring
• Frisco
• Sugar Land

After acquiring Inspire Clean Energy, they now serve other U.S. states, including Pennsylvania, New York, and New Jersey, among others.

How Rhythm Energy Works

Rhythm Energy provides an easy experience for customers interested in renewable energy plans, including:

• Simple sign-up. Rhythm Energy offers a clear process to get you started with their renewable energy plans.
• Earn and burn rewards. Earn points for actions like referring a friend, enrolling in autopay, and going paperless. Use these points to reduce future electricity bills.
• Customer-focused features. Rhythm’s app provides real-time billing and payment options, energy usage breakdowns, and alerts for household energy spikes. It also offers climate news and outage updates.

Solar Energy With Rhythm Energy

Rhythm Energy offers a streamlined process for customers interested in installing solar in their home.

• Get estimates in minutes. Rhythm Energy completes a personalized assessment based on your consumption and home details to determine if solar is right for you.
• Speak with a solar expert. A solar expert will contact you to discuss the panels, installation process, financing, and more.
• Schedule your install. Once you’re satisfied with your customized solar plan, Rhythm Energy will schedule the installation, handle necessary permits, and inform your old energy provider about the switch.

Rhythm Energy vs. Payless Power

Both Payless Power and Rhythm Energy serve Texans within the deregulated energy market. Here are some similarities:

• Easy setup. Payless Power and Rhythm Energy prioritize quick setup and activation of electricity service, often enabling same-day activation for customers.
• Daily notifications. To enhance customer experience, both electricity companies feature balance and usage notifications available via email or text.
• No hidden fees. Payless Power and Rhythm Energy provide transparent pricing with no hidden fees or surprises, ensuring customers understand their energy rates and usage, laid out clearly in the Electricity Facts Label.
• Customer support. Both companies provide dedicated customer support to ensure a positive experience.

However, Payless Power may offer additional features not available with Rhythm Energy.

Is Rhythm Energy Right for You?

Customers should carefully compare the features, pricing, and terms of service offered by Payless Power and Rhythm Energy to determine which provider best meets their individual needs and preferences.

If you’ve ever considered Rhythm Energy or are currently a Rhythm Energy customer and are shopping for a new plan, make sure to check out Payless Power’s current rates and best plans to enroll today.