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Blog Jul 10, 2018

The Power to Choose Texas

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Power to Choose is the state of Texas’ official electric choice website. It is operated by the Texas Public Utility Commission and is the site most commonly listed within the state’s local county and township pages as a resource for finding an electricity provider. The site is a tool meant to enable residents to find and compare electric plans on an unbiased platform to allow them to pick the one that works best for them.

For energy suppliers, power to choose is a valuable tool for tapping into a large number of individuals looking for an energy provider. The process of getting listed on the site is free and lets companies list off their various plans along with their corresponding price tag. As an idea, it’s an important resource for consumers, providing insights that enable the most cost-efficient decisions to be made.

Unfortunately, in actuality, the site falls short of its intended purpose for a number of reasons.


Currently, the Texas Public Utility Commission(PUC) is beginning to get involved with power to choose in order to improve the overall transparency of the site. This is not the first time that the PUC has mounted efforts to improve the database, as the commission intervened in the past to prevent energy companies from advertising offerings that would allow them to be featured in spots with higher visibility. Over time there has been an increase in complaints and recent findings suggest that listed prices are “accurate” insofar as the people who sign up for plans maintain a very specific usage threshold. Actual usage behavior is quite different from that which corresponds with the pricing, however, and as a result, it is much more likely that consumers would incur a higher price than listed plans advertise. Overall, the PUC found that many share in the belief that power to choose does not need to be eliminated, but there is an urgent need to overhaul it.

Misleading Formatting on powertochoose

Plastered all over the interface of the website are prices and plans offered by providers. At first glance, these deals appear second to none, drawing in consumers and earning clicks and sign ups, but in reality, they are not always what they seem.

The first problem with power to choose is its lack of transparency and use of misleading formatting when promoting plans. Within the site’s interface, data is organized in such a way that the “cheapest” options are put at the top with the same bits of information shown as metrics for consumers to compare plans. This format makes it far too easy for site visitors to get a false sense of each plan’s offering and make a purchase in haste.

As a result, people often fail to understand the full implications of the coverage they are opting into when they use power to choose.

Hidden Power Charges

Commonly withheld from the website listings are undisclosed fees, minimum energy usage requirements, and other charges. At one point in time, companies on the site were able to promote false one cent-per-kWh rates, which based on formatting would appear at the very top of the results pages.

The problem with this plan and other low-rate ones like it is that they fail to mention the additional charges factored in at the individual business level. This means that while providers are able to advertise what appear to be great rates, other fees are actually bundled in as well making that one cent-per-kWh charge four or five cents-per-kWh in reality. This has a multiplier effect, increasing the amount customers pay several times over.

That, coupled with small print and other unlisted costs, will give your bill an undesirable and unexplainable jump.


Power to Choose

Finding Cheap Electricity in Texas

Today’s modern REP has left behind the one-size-fits-all approach of the past in delivering electric service and in dealing with consumers. They are embracing a wide range of customer-benefiting options that truly put you in control of your electric bill. How does it feel to have power over your electric power?

Lo que dicen nuestros clientes

¡Vea por qué nuestros clientes dicen que somos el mejor proveedor de electricidad en Texas!

Pagos accesibles y fáciles de efectuar

Me preocupaba conseguir electricidad para mi casa a través de una compañía de prepago. Estuve llamando a varias compañías para consultar las diferentes tarifas y luego tuve que pasar por la moles…

Christine M. en Killeen

Cliente satisfecho

Llevo varios años con esta compañía y me siento muy satisfecho desde entonces. Incluso cuando me mudé, hicieron que esta situación normalmente estresante fuese y nada problemática La recomiendo…

Julia L. en Webster

Long term customer

I have enjoyed the service for 2 years now. In the beginning this service was planned to be temporary but with the service being so effective for me i decided to keep it for the long haul. I’m a happy customer.

Kalandra H. en McKinney